With an 850+ audience in attendance at Chicago’s McCormick Place Conference Centre, the Modern Marketing Awards Dinner is one of the industry’s flagship events with professionals travelling from all over the country to celebrate.

The brief:

I was booked to host the entire evening, from presenting awards to performing various segments designed to entertain and engage the crowd, surprising and delighting the audience throughout what amounts to quite a long evening. My job? To make sure there were as little lulls as possible.

The solution:

Working closely with the US based creative production company, I wrote an opening sequence involving the skills of a brilliant local street-dancing troupe. They in turn, choreographed a short routine that blew the crowd away at the show’s opening, and resolved into a comedy appearance with me on stage - I’m told the audience were hooked, and it certainly felt like the energy was incredible from where we were.

Throughout the evening I interspersed the award-giving with several audience participation pieces. These routines were selected by the client from my infamous Box of Tricks, narratively themed to the event itself and a huge success as a result, prompting some amazing reactions on social media…

Mind blowing audience tricks by @nigelmead!
— Markies Attendee on Twitter
David Howlett